One of a kind – your stones or ours – we’ll create a gorgeous piece just for you. Your jewelry will mean so much more, because you can watch it being created!

Izzy Israeli, CEO

To Izzy, nothing is more important than developing a personal relationship with his customers. “I want to see who I’m working for,” he says. “And I want to see the smile on their face when I give them jewelry I’ve made just for them.”

Five days a week you can come into the store and see Izzy and his staff at work. “You can see us, talk to us, and get satisfaction directly,” he says. Izzy is there to share the expertise he has gained over 25 years as a skilled custom jeweler, appraiser, and diamond and gemstone specialist.

Born and raised in Israel, Izzy worked with Israel’s finest jewelers. In 1980 he moved to the United States and served a three-year apprenticeship with his father-in-law, who was trained in Europe by fine artisans. He opened his own business in Duluth in 1990, moving it to Alpharetta in 1999.

Izzy is a man who is devoted to his family and to his community, where he serves as a Boy Scout Leader, member of the Brotherhood at Temple Emanu-El, and member of the North Fulton Chamber of Commerce.

Family Business

Izzy’s wife Terri works right alongside him. That “family feeling” extends to customers as well. “We don’t want one time customers,” says Izzy. “We want them to keep coming back, and to recommend us to their friends.”